Apple Inc.

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Coordinates: 37.33182°N 122.03118°W

Apple Inc.

The Apple Campus in Cupertino, California
Formerly called	Apple Computer Company (1976–1977) Apple Computer, Inc. (1977–2007)
Type	Public
Traded as	NASDAQ: AAPL NASDAQ-100 component DJIA component S&P 100 component S&P 500 component
ISIN	US0378331005
Industry	Computer hardware Computer software Consumer electronics Digital distribution Semiconductors Fabless silicon design Corporate venture capital
Founded	April 1, 1976; 41 years ago
Founders	Steve Jobs Steve Wozniak Ronald Wayne
Headquarters	Apple Campus, 1 Infinite Loop, Cupertino, California, U.S.
Number of locations	499 retail stores (2017)
Area served	Worldwide
Key people	Arthur D. Levinson (Chairman) Tim Cook (CEO) Jonathan Ive (CDO) Luca Maestri (CFO) Jeff Williams (COO)
Products	Macintosh iPod iPhone iPad Apple Watch Apple TV HomePod macOS iOS watchOS tvOS iLife iWork
Services	Apple Pay Apple Store iTunes Store App Store Mac App Store iBooks Store iCloud Apple Music
Revenue	US$229.234 billion[1] (2017)
Operating income	US$61.344 billion[1] (2017)
Net income	US$48.351 billion[1] (2017)
Total assets	US$375.319 billion[1] (2017)
Total equity	US$134.047 billion[1] (2017)
Number of employees	123,000[1] (2017)
Divisions	iPhone iPad Mac Services Other Products[1][2][3]
Subsidiaries	FileMaker Inc. Anobit Braeburn Capital Beats Electronics Apple Energy, LLC Apple Sales International[4]
Website	apple.comApple Inc. is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple's consumer software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer. It was incorporated as Apple Computer, Inc. in January 1977, and sales of its computers, including the Apple II, saw significant momentum and revenue growth for the company. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, and Apple's marketing commercials for its products received widespread critical acclaim. However, the high price tag of its products and limited software titles caused problems, as did power struggles between executives at the company. Jobs resigned from Apple and created his own company, NeXT.

As the market for personal computers increased, Apple's computers saw diminishing sales due to lower-priced products from competitors, in particular those offered with the Microsoft Windows operating system. More executive job shuffles happened at Apple until then-CEO Gil Amelio in 1997 decided to buy NeXT to bring Jobs back. Jobs regained position as CEO, and began a process to rebuild Apple's status, which included opening Apple's own retail stores in 2001, making numerous acquisitions of software companies to create a portfolio of software titles, and changing some of the hardware used in its computers. It again saw success and returned to profitability. In January 2007, Jobs announced that Apple Computer, Inc. would be renamed Apple Inc. to reflect its shifted focus toward consumer electronics. He also announced the iPhone, which saw critical acclaim and significant financial success. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. Two months later, Jobs died, marking the end of an era for the company.

Apple is the world's largest information technology company by revenue and the world's third-largest mobile phone manufacturer after Samsung and Huawei. In February 2015, Apple became the first U.S. company to be valued at over US$700 billion. The company employs 123,000 full-time employees as of September 2017 and maintains 499 retail stores in 22 countries as of December 2017. It operates the iTunes Store, which is the world's largest music retailer. As of January 2016, more than one billion Apple products are actively in use worldwide.

Apple's worldwide annual revenue totaled $229 billion for the 2017 fiscal year. The company enjoys a high level of brand loyalty and has been repeatedly ranked as the world's most valuable brand. However, it receives significant criticism regarding the labor practices of its contractors, its environmental and business practices, including anti-competitive behavior, as well as the origins of source materials.

Contents

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• 1History
  • 1.11976–84: Founding and incorporation
  • 1.21984–91: Success with Macintosh
  • 1.31991–97: Decline and restructuring
  • 1.41997–2007: Return to profitability
  • 1.52007–11: Success with mobile devices
  • 1.62011–present: Post-Steve Jobs era; Tim Cook leadership
• 2Products
  • 2.1Mac
  • 2.2iPod
  • 2.3iPhone
  • 2.4iPad
  • 2.5Apple Watch
  • 2.6Apple TV
  • 2.7Software
  • 2.8Electric vehicles
  • 2.9Apple Energy
• 3Corporate identity
  • 3.1Logo
  • 3.2Advertising
  • 3.3Brand loyalty
  • 3.4Home page
  • 3.5Headquarters
  • 3.6Stores
• 4Corporate affairs
  • 4.1Corporate culture
    • 4.1.1Lack of innovation
  • 4.2Manufacturing
    • 4.2.1Labor practices
  • 4.3Environmental practices and initiatives
    • 4.3.1Energy and resources
    • 4.3.2Toxins
    • 4.3.3Green bonds
  • 4.4Finance
    • 4.4.1Tax practices
  • 4.5Ownership
  • 4.6Litigation
  • 4.7Privacy stance
  • 4.8Charitable causes
• 5Criticism and controversies
• 6See also
• 7References
  • 7.1Bibliography
• 8Further reading
• 9External links